Popular SEO trends for this year

Tracking SEO trends is like trying to hit a moving target. It can seem like the goal posts are constantly shifting due to algorithm changes and developing innovation. And while the objective of SEO is still to increase your visibility in relevant search results, the methods for doing so now seem different.

Here are some of the challenges that you might encounter this year :

1.     Algorithm alterations.

The biggest problem for marketers is staying on top of algorithm updates. This is hardly surprising to me because Google conducted over 500,000 experiments in 2020 alone, which resulted in over 4,000 modifications to search. This statistic may seem somewhat overwhelming to you if you're like most marketers. How can you achieve, after all, if Google continually changing the way to success? The secret is to react to these changes in a thoughtful manner.

2.     Not ranked

The game of SEO takes time. Organic results, in contrast to paid search, take time to manifest, and are typically the product of numerous smaller initiatives. To compare SEO to a mutual fund that gradually increases in value over time, It's not like the stock market, where you can instantly see gains and losses. It can be useful to bring up this point when customers demand rapid outcomes.

3.     Keyword analysis

The core of SEO is keywords. Instead of only looking for a single keyword, Google now takes a broad look at your website to determine its overall tone, scope, and relevance.

And here are some SEO trends that we noticed in 2022.

1.     Voice search - It is undeniable that voice search is influencing our daily lives. But how can we tailor our material to suit those who conduct audio searches rather than visual ones? The solution is simple: make your site mobile-friendly. It seems natural that Google favors mobile-friendly, quick websites as the majority of voice searches take place on smartphones and smart devices.

2.     Page headings - In 2021, Google introduced a new search ranking feature called Passages. This feature allows Google to rank certain sections (or "passages") of a page semi-independently of the page itself. In other words, instead of ranking entire pages for relevance, Google now evaluates the relevance of specific sections of the page.

3.     You may have seen YouTube videos with featured snippets. These usually appear in "how-to" searches where readers are looking for step-by-step instructions. Video snippet is just the beginning. Google still expects videos to be included in search results. With that in mind, it's important to optimize your videos for search.

4.     Emotional headers - Have you ever clicked on a compelling headline? It turns out that a lot of research has gone into identifying the formula for clickable titles. A recent study that analyzed 5 million headlines found that emotional titles, whether positive or negative, had higher click-through rates than neutral titles.

If you are in need of a quality SEO services that might boost your business, look no further that FigyTech. Call us, or visit our offices at