Website Maintenance
WEBSITE MAINTENANCE
Let us presume that you are a business owner, who recently finished building its first website with the help of FigyTech experts. After a lot of work, tests and checkups with our web designers, your website is finally done and live. Now, you can relax and forget about it, right? Actually, not at all. Website maintenance can be crucial for the success of your business, since your website is almost like a moving, evolving entity that needs constant care and attention. Let us discuss some of the reasons why that is so, and just please, always keep in mind that the poor website maintenance might lead to reduced conversions and revenues.
CUSTOMER EXPERIENCE
One of the most important parts of website maintenance is keeping your page fresh and updated. Slow loading is one of the SEO killers for your business. Besides updating your website theme, you should also, from time to time, think about the design. There is nothing worse than having dated, previous era design that will scatter the users from your page in a matter of seconds. The quality of your website will be used to determine the quality of your service, keep that in mind.
RELEVANT CONTENT
Keep your content interesting, fresh and up to date. Old fashioned, outdated content might create a “we don’t care” picture that might be bad for business. Update your products info, blogs, or news feeds. Doing this regularly will give you one huge benefit and advantage over the competition – Google will love you! It might sound a bit strange, but actually it’s just like that - Google appreciates it when you add new content to your website. It will rank your site higher in searches since you are constantly updating your material, making you more relevant to Google's visitors. Furthermore, posting good and quality content will allow other companies to link to your website, which will improve your search authority even more.
PERIODIC CHECK UPS
It is highly advisable to have a team of experts that will thoroughly check that all the features of your website are working. Make sure your website does not contain old code and that all old code has been removed from your website. You need to update your custom code to check for security updates, and your website needs to be refactored every 6 months. The maintenance team also needs to help web administrators change the structure of their website, if needed.
USER HABITS
Habits of internet users, aka your potential customers, are always changing. Something that was trendy and modern a few years back, is now completely obsolete. So pay attention to the details, while doing website maintenance. Point out to the maintenance experts that some features of the website are lagging or buggy, check for broken links, or think about smoothly improving your payment check out processes. These things are important for users, something that was extremely popular a few years back, might be a big turn off for users nowadays.
In conclusion, website work is never done. Sometimes, this can be due to the behavior of the audience, sometimes it’s just some technical issue. That is why the website support can ensure the success of your business. Therefore, website maintenance is essential for businesses of all sizes. Websites are the face of your business, and by investing in their maintenance, you can create secure websites that can generate more conversions.