SEO - How to create a demand

We have already talked about importance of SEO for your brand and business. The numerous factors of SEO are crucial for your business success, such as webpage speed, overall optimization, quality content, links, social media shares, etc – all of these factors are determining whether you will be show on the first page of Google or not, and we all know how important is to be on that first page (almost 90% of searchers are choosing results from that very first page). However, today FigyTech would like to present you the strategy on how to create a demand for your products and services through SEO, focused mainly on targeted audience and searcher’s intent. So how can you create an organic demand for your products or services?

·         Target audience – if you have a serious marketing and SEO strategy, than you have already created a target audience for your business. However, for successful creation of demand, you will need to go much deeper into the subject matter. You should ask yourself, what is the job title of your average customer, his interests, demographics, and habits. All those tiny details, when put together right, can create much more specific and demanding audience than your already have.

·         Searcher’s intent – After you create a target audience, you have to ask yourself, what they are searching online. Try to find out what their needs are, and by doing that you SEO strategy will be much more complex and detailed. That way you will be able to know what kind of content your potential customers are searching, so you can create it too. Besides that, your keyword targeting will be much easier, because you will know what your potential customers are searching for. Finally, this process of research can bring you a fresh inspiration, maybe for new content, products, services, or how to present them.

·         Online presence – Next step in this process should be the following question – where do they go on the web, and what are they doing when they get there? When you determine the possible online location of your audience, where they go often, you will be able to define your marketing and SEO strategy even further. For example, there might be a lot of sponsorship opportunities, places where you can advertise your business and reach your potential customer. Even better, you could propose a guest content, which will also create new backlinks for your webpage, and by that more traffic.

·         Viral content – Finally, try to discover the type of content that has broad and viral distribution in your targeted audience. Focusing on this will for sure give you some inspiration for creating new content, you will be presented with some new keyword opportunities and ultimately, you will have a better knowledge of what webpages to target in your future campaigns.

We have presented you with one approach you can use for creating organic demand for your products or services. If you're struggling with SEO rankings and want to improve it, contact FigyTech and we will present you a long term strategy that will benefit your business goals.