SEO Factors
If you are a business owner, you have probably heard the term SEO in many marketing debates or strategic planning with your colleagues or third party experts. You may be aware that SEO is quite significant for your business, and may have some sort of understanding that it has something to do with search engines such as Google. In this blog post we will try to point out what SEO actually is and what are the crucial ranking factors which may be beneficial for your business in the long run. So let start right away!
What is SEO?
Search Engine Optimization (SEO) is a term that refers to the process of optimizing In the simplest terms, strong SEO improves your internet visibility. Basically, the more people visit your, the higher your online traffic will be, and the more likely you will be able to sell your product or service to a larger audience. How does SEO works? Quantity and quality are the two most important factors in SEO. Using a data-driven approach, SEO is built by mixing SEO aspects. Some of these elements are keyword search, creation of backlinks and generation of new content.
Crucial ranking factors
1. Webpage – your website needs to be secure and easy accessible to users in order to boost your search engine presence. URL is also extremely important since it allows Google crawlers and bots to easily reach your webpage. Just keep it simple and secured.
2. Speed – the next important thing is your webpage speed. Users don’t like laggy and non-responsive pages and they are more likely to forget your page, never to return if your loading speed is not the best. This also applies to mobile page speed, since from July 2018 Google announced that your page can even be penalized if it doesn’t load quickly.
3. Mobile optimization – we can’t stress enough how mobile optimization is important nowadays. Responsiveness, well balanced resized content with easy access Google's mobile-first index is now live, which means it will prioritize mobile-optimized sites over desktop-optimized sites in its search results. If your site isn't mobile-friendly, you risk being buried in the search results.
4. Content – good content is one of the pillars of your webpage and can rank you high in Google search if you do it correctly. Keywords are used heavily in Google's search algorithm. When people are looking for information, they utilize these words and phrases. That is why it is critical to include keywords in your webpage content. It's also crucial to include terms that are linked to the major search queries. LSI (latent semantic indexing) keywords are what they're termed. They perform an online word association to assist Google in determining which results to display. So our main suggestion would be – follow these guidelines and create original and interesting content.
5. Links – Linking is also very important for SEO, although not as much as it was let’s say a decade ago. You may heard about the term backlinking - basically the whole point is to have as many trusted and important webpages from your niche to link back to your page. Good content can help with this. Also, you may want to include a lot of internal and external links , because it will also help in search engine rankings.
6. Social media – Google has a smart algorithms that value a good content. So if your content is often shared on social media, Google will recognize it as valuable and will automatically move your webpage up in search results. The more shares you have on social media, the more traffic on your webpage. Also, more shares of your content will most likely boost the backlinking process.
This is just the most important part of SEO puzzle. There are still a lot of tiny details that need to be taken into consideration if you want your page to be among the top rated websites on the first page of Google. Our recommendation would be to contact FigyTech experts and start working on your business virtual presence today!